The questionnaire feedback results

In a video what do you prefer it being concept, performance, narrative or other?
This question had to be answered as often audience may want to see more of the star than the main story, but often some videos don’t make much sense and don’t have a strong meaning behind what the story is and can often leave the viewer more confused than understanding the video which could lead to a massive fall for publicity for both the company and the star as video sometimes makes what a song is. The feedback showed the audience more overly wants to see a narrative than concept or performance in a music video. In order to take on this view we must make sure the story is more in focus however as performance is the second best we can show this aspect through the magazine ad which will would be sensible for publicity bases on performance and a good market.
What do you look for in music video special effects, storyline, animation or others?
This question feedback into the ‘in a video what do you prefer it being concept, performance, narrative or other?’ but more in depth of codes and conventions. Unlike the other questions answered there was variety of responses form the audience for each of the elements, the most element with more audience wanting to see in a music video is the storyline. This fits back in to the narrative and again shows the pattern in the previous post showing how important the audience feel narrative and storyline is being the most selected. option in both independent questions asked and feedback.

The questionnaire feedback results

What message do you want a music video to represent?
This question was important as audience would want to watch a music video for a purpose, this purpose could range from to inspiration, truth or simply to take there mind on imagination trip. It was very important to know exactly what message the audience wanted to see instead of guess work which could lead the process in the wrong direction.

This question was based on desirable lifestyle, wealth, reality and other (option given to the audience if the disagreed with the previous options). The audience wanted to see reality in the video but least a desirable lifestyle, the median was seeing wealth being sent as a message. This concept will fit into our music video well as the song and storyboard shows a situation of breaking up and it will not always be a happy ever after or a easy heart break, we will not be heavily glorifying for example big mansions, golf court or cars..

The questionnaire

The questionnaire will be based on a range of different types of questions put forward to be answered by the group. This would give us a greater understanding of the aim we want to try to achieve during the making process and up to the final product; this would be on the bases of the feedback we got from these questions, what message do you want a music video to represent? What do you look for in a music video? In a video what do you prefer it being (concept, performance, narrative and other)? How often do you watch a music video on average in a day? What genre of music do you prefer? In my next post I will show the response and feeback collected from the questionnaire.

Our video

Artist: Jay Sean
Song : All Or Nothing

The video we have planned is challenging the typical conventions of the R&B. Our song is a slow tempo song so the audience can hear the lyrics which link with the storyline. Unlike a stereotypical R&B video the main focus is not always on the star although the song is about the main star persona. This makes it easier to create a narrative and concept which is the main focus in our video. Our concept can be recognised as the visual image relate to the lyrics being sang, almost like the singer it narrating it. Instead of creating a desirable representation our video show the harsh reality of the real world. This is so audiences are not fooled and can relate to there own life which makes our video appealing in this way. The video show the how love will not always last.

DVD flatplan

Mudhiah has completed the dvd covers flatplan

My Flat plan of magaizne advertisment of album 'All or Nothing'

Magazine feedback information