I have takena exmple of the magazine advertismentand editing the picture this is the planning and i will be taking the image for my actual magazine advertisment in up coming days.
Thursday, 11 March 2010
Tuesday, 9 March 2010
Summarised feedback.
1)What message do you want a music video to represent?
FEEDBACK WAS....Reality
2)In a video what do you prefer it being concept, performance, narrative or other?
FEEDBACK WAS...Narrative
3)What do you look for in music video special effects, storyline, animation or others?
FEEDBACK WAS....Storyline
4)How often do you watch a music video on average in a day 0-2, 3-5, 6-8 or other?
FEEDBACK WAS ...Other
5)What genre of music do you most prefer R&B, Pop, Hip Hop or other?
FEEDBACK WAS...R&B
This feedback is inspiration to know and acknowlegde our aims for the video for the audience we are targeting at that is R&B.
FEEDBACK WAS....Reality
2)In a video what do you prefer it being concept, performance, narrative or other?
FEEDBACK WAS...Narrative
3)What do you look for in music video special effects, storyline, animation or others?
FEEDBACK WAS....Storyline
4)How often do you watch a music video on average in a day 0-2, 3-5, 6-8 or other?
FEEDBACK WAS ...Other
5)What genre of music do you most prefer R&B, Pop, Hip Hop or other?
FEEDBACK WAS...R&B
This feedback is inspiration to know and acknowlegde our aims for the video for the audience we are targeting at that is R&B.
The questionnaire feedback results
How often do you watch a music video on average in a day?
This question shows if music videos play a big part in the audiences life’s and could support the reasons for the previous answered in the feedback and we could try to do a experimental approach to understand and try to interest them in the other option not selected for example give them a narrative but try to add a performance of a dance group so they can appreciate performance based video opening doors for a more wider audience.In the feedback we see the majority of the audience state other meaning they watch a music video more than 8 times a day, therefore they watch these a lot and therefore the music video must be different and unique but at the same time have the elements shown in the feedback the most requested or stated.
What genre of music do you most prefer R&B, Pop, Hip Hop or other?
This question shows how reliable this questionnaire is for example if the preferred was pop more than R&B then the audience feedback would not be reliable and therefore we would not be presenting the final product to the right audience.
However this was not the case as the majority of the audience preferred R&B. this ensued the questionnaire was reliable and therefore we can trust the feedback we have received.
The questionnaire feedback results
In a video what do you prefer it being concept, performance, narrative or other?
This question had to be answered as often audience may want to see more of the star than the main story, but often some videos don’t make much sense and don’t have a strong meaning behind what the story is and can often leave the viewer more confused than understanding the video which could lead to a massive fall for publicity for both the company and the star as video sometimes makes what a song is. The feedback showed the audience more overly wants to see a narrative than concept or performance in a music video. In order to take on this view we must make sure the story is more in focus however as performance is the second best we can show this aspect through the magazine ad which will would be sensible for publicity bases on performance and a good market.
What do you look for in music video special effects, storyline, animation or others?
This question feedback into the ‘in a video what do you prefer it being concept, performance, narrative or other?’ but more in depth of codes and conventions. Unlike the other questions answered there was variety of responses form the audience for each of the elements, the most element with more audience wanting to see in a music video is the storyline. This fits back in to the narrative and again shows the pattern in the previous post showing how important the audience feel narrative and storyline is being the most selected. option in both independent questions asked and feedback.
The questionnaire feedback results
What message do you want a music video to represent?
This question was important as audience would want to watch a music video for a purpose, this purpose could range from to inspiration, truth or simply to take there mind on imagination trip. It was very important to know exactly what message the audience wanted to see instead of guess work which could lead the process in the wrong direction.
This question was based on desirable lifestyle, wealth, reality and other (option given to the audience if the disagreed with the previous options). The audience wanted to see reality in the video but least a desirable lifestyle, the median was seeing wealth being sent as a message. This concept will fit into our music video well as the song and storyboard shows a situation of breaking up and it will not always be a happy ever after or a easy heart break, we will not be heavily glorifying for example big mansions, golf court or cars..
The questionnaire
The questionnaire will be based on a range of different types of questions put forward to be answered by the group. This would give us a greater understanding of the aim we want to try to achieve during the making process and up to the final product; this would be on the bases of the feedback we got from these questions, what message do you want a music video to represent? What do you look for in a music video? In a video what do you prefer it being (concept, performance, narrative and other)? How often do you watch a music video on average in a day? What genre of music do you prefer? In my next post I will show the response and feeback collected from the questionnaire.
Our video
Artist: Jay Sean
Song : All Or Nothing
The video we have planned is challenging the typical conventions of the R&B. Our song is a slow tempo song so the audience can hear the lyrics which link with the storyline. Unlike a stereotypical R&B video the main focus is not always on the star although the song is about the main star persona. This makes it easier to create a narrative and concept which is the main focus in our video. Our concept can be recognised as the visual image relate to the lyrics being sang, almost like the singer it narrating it. Instead of creating a desirable representation our video show the harsh reality of the real world. This is so audiences are not fooled and can relate to there own life which makes our video appealing in this way. The video show the how love will not always last.
Song : All Or Nothing
The video we have planned is challenging the typical conventions of the R&B. Our song is a slow tempo song so the audience can hear the lyrics which link with the storyline. Unlike a stereotypical R&B video the main focus is not always on the star although the song is about the main star persona. This makes it easier to create a narrative and concept which is the main focus in our video. Our concept can be recognised as the visual image relate to the lyrics being sang, almost like the singer it narrating it. Instead of creating a desirable representation our video show the harsh reality of the real world. This is so audiences are not fooled and can relate to there own life which makes our video appealing in this way. The video show the how love will not always last.
Tuesday, 2 February 2010
Thursday, 28 January 2010
Music magazine advertisment of Hip Hop album
The hip hop ghetto approach is strongly portrayed 
in this advertisement with the colours and the way star persona has covered his face. Red can be stereotyped for blood stereotyping how hip hop is presented.
in this advertisement with the colours and the way star persona has covered his face. Red can be stereotyped for blood stereotyping how hip hop is presented. R&B magazine advertisement questionnaire
I am extending my research of a music advertisement in a magazine by designing a questionnaire for 16 – 22 year olds as the song is exploring dilemmas of love and this age group will be familiar with this issue and also mature.
Monday, 25 January 2010
Extended in detail plan
I and Mudhiah have gone into detail to organise what we will be doing and what we will need for the music video process. We have done a separate plan for the photos as in our music video we will be doing a lot of flashback from photos, this is very important equally to planning the video as these symbolises the memories of past events form these photos we will show flashbacks in the video.
Timing of the song
Our group member Hannabella has timed the song for every three seconds so we could plan our storyboard for music video this was important so we could make sure each shot had been shown for a period of time decided upon (3sec or more only if there was a reason for this).
Action plan part 2
Here our group member Zoya has typed up a plan for when we should carry out each task; this will help the team to use time efficiently and to know in what part of the process where we are.
Thursday, 10 December 2009
Letter to company
This is the letter that our group has sent off to the owners of Jay seans - All or Nothing song.
Tuesday, 3 November 2009
Action plan
This action plan is what our decided upon. Overall the aim of this action plan is to help use to produce the music video step by step so we do not miss out any important production in the process of making; make sure this music video is to a suitable standard. Each member in the group will contribute to the music video and as a team produce this music video.
Thursday, 24 September 2009
Decision of the song
The song we will be producing a video is named ’All or nothing’ by the singer and producer Jay Sean. This song does not have a video therefore our decision of process making for the song will not be influenced into making a copycat (if there was a video) therefore our ideas will be fresh and will complement the song by making the video.
Thursday, 17 September 2009
Plastic Pop Industry
The History of Plastic Pop" takes a decade-by-decade look at some of the music industry's more cynical creations from the 1950s to the 21st century, encompassing acts such as The Monkees, The Bay City Rollers and The Spice Girls, as well as the phenomenon that is Pop Idol and its siblings. This revealing study includes interviews with the movers and shakers of the pop world and the artistic armies behind their successes, including Chinn and Chapman, Stock, Aitken and Waterman, Simon Fuller, Paula Abdul and Cathy Dennis.
Resarch in music genres
Rnb
R&B, or rhythm and blues, is a musical term that has changed drastically in meaning since it was coined by Atlantic Records executive Jerry Wexler in 1948 as a substitute for the term "race records." In a historical sense, R&B represents the point at which black music began to slowly mutate into rock and roll. In a modern sense, R&B is a genre of smooth pop music that is entirely centered on the vocalist. It retains elements of funk, hip hop and soul, but is completely different from the rhythm and blues of the 50s and 60s. LINKhttp://www.ehow.com/about_5044174_beginning-rb-music.html
Rnb music has changed and wont sound as 'jazz' like it use to and influenced by pop, whereas hip hop which is closely related to Rnb has some jazz elements for example Jay Z recent song (cannot remember the exact song) he has used a saxophone playing in the back of the song which has element of jazz. The target audience of Rnb be is mainly young teenagers to late 20's this is because a lot of Rnb songs are very slow and to do with love around this age is often where relationship's and break ups happen, the reason why it is not targeted mainly at people in their 30's or onwards is because they often are settled down and are not as delusional as teens or people in their 20's. The gender can be boys and girls equally as the songs invovle either boy singing about girl or girl singing about boy. As demonstrated in the video the dilemmas of love.
http://www.youtube.com/watch?v=8k45LCa72Cw
Pop
Pop music is the abbreviation of popular music.Pop music is an ample and imprecise category of modern music not defined by artistic considerations but by its potential audience or prospective market. Pop is music composed with deliberate intent to appeal to the majority of its contemporaries.In opposition to music that requires education or formation to appreciate, a defining characteristic of pop music is that anyone is able to enjoy it. Artistic concepts such as complex musical form and aesthetics are not a concern in the writing of pop songs, the primary objectives being audience enjoyment and commercial success.
LINKhttp://audials.com/en/genres/pop_music.html
Generally it is a wide genre which influences many genres and has the rock and roll approach however it is different to rock ie heavy metal is completely different but associated with the rock genre. The gender its mainly aimed at is girls, boys would likey to listen listen to rock pop but not pop itself. The characterisitcs of pop are funky and energetic therefore the target audience is likely to be younger children to teens which fits their charteristic. Pop is an younger version of music compared to mature Rnb without the jazz and blues and of course the element of black music.
Bhangra
Traditional Bhangra is a fusion of music, singing and the beat of the dhol drum, a single-stringed instrument called the iktar (ektara), the tumbi and the chimta. The accompanying songs are small couplets written in the Punjabi language called bolis. They relate to current issues faced by the singers and (dil the gal) what they truly want to say. In Punjabi folk music, the dhol's smaller cousin, the dholki, was nearly always used to provide the main beat. Nowadays the dhol is used more frequently, with and without the dholki. Additional percussion, including tabla, is less frequently used in bhangra as a solo instrument but is sometimes used to accompany the dhol and dholki. The dholki drum patterns in Bhangra music bear an intimate similarity to the rhythms in Reggae music. This rhythm serves as a common thread which allows for easy commingling between Bhangra and Reggae as demonstrated by such artists as the UK's Apache Indian.[2][3]As many Bhangra lyrics reflect the long and often tumultuous history of the Punjab, knowledge of Punjabi history offers important insights into the meaning of the music. During the last thirty years, Bhangra has enjoyed a surge in popularity worldwide, both in traditional form and as a fusion with genres such as hip-hop, house, and reggae.
LINKhttp://en.wikipedia.org/wiki/Bhangra
to sum this up bhangra is originated from Punjab it is a form of dance also music, it has changed during the years and has now days been influenced of different genres mainly rnb and hip hop. the energy of traditional bhangra is similar to rock as it has alot of energy in the music. It is aimed at both girls and boys as there are now recently more duet singing songs with girls and boys singing in those song, a famous female bhangra duet vocalist Miss Pooja has introduced duet singing to the younger generation. the target age group of this genre is all but it depends on what the lyrics for example, the song is about love it is unlikely a OAP would listen to it, age has not been a big issue in the bhrah industry as people in thier 20's, 30's,40's and even late 50's are famous in the bhangra industry. Bhangra is influenced by both Punjabi culture and is the start of Sikh music. this link shows all these elements of gender and age as well as punjabi culture. http://www.youtube.com/watch?v=9ZO8qsulYTA
Rock
The sound of rock often revolves around the guitar and it uses a strong back beat laid down by a rhythm section of electric bass guitar, drums, and keyboard instruments such as organ, piano, or, since the 1970s, synthesizers. Along with the guitar or keyboards, saxophone and blues-style harmonica are sometimes used as soloing instruments. In its "purest form", it "has three chords, a strong, insistent back beat, and a catchy melody."[1]In the late 1960s and early 1970s, rock music developed different subgenres. When it was blended with folk music it created folk rock, with blues to create blues-rock and with jazz, to create jazz-rock fusion. In the 1970s, rock incorporated influences from soul, funk, and Latin music. Also in the 1970s, rock developed a number of subgenres, such as soft rock, glam rock, heavy metal, hard rock, progressive rock, and punk rock. Rock subgenres that emerged in the 1980s included new wave, hardcore punk and alternative rock. In the 1990s, rock subgenres included grunge, Britpop, indie rock, and nu metal.
LINK http://en.wikipedia.org/wiki/Rock_music
Rock music has energy probably the only genre the way to express feeling especially when wanted to show anger or hyperness. The rock music has kept the expression and sounds fresh and dated. This link demonstrates Indie rock
http://www.youtube.com/watch?v=7rBC1wFTkCk
Bollywood
Bollywood film music is called filmi music (from Hindi, meaning "of films"). Songs from Bollywood movies are generally pre-recorded by professional playback singers, with the actors then lip synching the words to the song on-screen, often while dancing. While most actors, especially today, are excellent dancers, few are also singers. One notable exception was Kishore Kumar, who starred in several major films in the 1950s while also having a stellar career as a playback singer. K. L. Saigal, Suraiyya, and Noor Jehan were also known as both singers and actors. Some actors in the last thirty years have sung one or more songs themselves; for a list, see Singing actors and actresses in Indian cinema.
LINK: http://en.wikipedia.org/wiki/Bollywood
Genreally alot of bollywood music is in films and sometimes it likes to add a western twist (recent movie Blue with kylie minogue singing) or Bhangra twist (recent movie Dan Dana Dan with Manke E). Its gender can be girls or boys, giurls because of the glamour of bollywood or boys because of the film but both genders are aimed at, the age range is all from young to old as most of the soundtrack in a Bollywood film are for all ages even if film is certificated to a certain age group. this vidoe is example as it shows alot of boollywood elements of glits and galmour the filmi element, girls and boys in the film and the aproach of going for a werstern look.http://www.youtube.com/watch?v=5HD9mDSVELQ&feature=related
Urban Desi
urban desi is a new genre of music formed by the fusion of traditional Indian and Western urban music.[2]
LINK: http://en.wikipedia.org/wiki/Desi
This genre has influence of bhangra and bollywood sounds but fused with the western sounds of either hip hop, rnb or club etc. This sort of genre is aimed at girls and boys however unlike other Asian genres the age group of these are for teens of any age to people up to thier late 20's, the difference about this genre compared to most is that its aimed at others who listen to RnB or another genre which has nothing to do with Bhangrah or Bollywood by having fused thoese element of either poeple in the video or instrument.. As you can see in this video all these element are shown and demonstrated.
http://www.youtube.com/watch?v=LjfoSBnGAqw
R&B, or rhythm and blues, is a musical term that has changed drastically in meaning since it was coined by Atlantic Records executive Jerry Wexler in 1948 as a substitute for the term "race records." In a historical sense, R&B represents the point at which black music began to slowly mutate into rock and roll. In a modern sense, R&B is a genre of smooth pop music that is entirely centered on the vocalist. It retains elements of funk, hip hop and soul, but is completely different from the rhythm and blues of the 50s and 60s. LINKhttp://www.ehow.com/about_5044174_beginning-rb-music.html
Rnb music has changed and wont sound as 'jazz' like it use to and influenced by pop, whereas hip hop which is closely related to Rnb has some jazz elements for example Jay Z recent song (cannot remember the exact song) he has used a saxophone playing in the back of the song which has element of jazz. The target audience of Rnb be is mainly young teenagers to late 20's this is because a lot of Rnb songs are very slow and to do with love around this age is often where relationship's and break ups happen, the reason why it is not targeted mainly at people in their 30's or onwards is because they often are settled down and are not as delusional as teens or people in their 20's. The gender can be boys and girls equally as the songs invovle either boy singing about girl or girl singing about boy. As demonstrated in the video the dilemmas of love.
http://www.youtube.com/watch?v=8k45LCa72Cw
Pop
Pop music is the abbreviation of popular music.Pop music is an ample and imprecise category of modern music not defined by artistic considerations but by its potential audience or prospective market. Pop is music composed with deliberate intent to appeal to the majority of its contemporaries.In opposition to music that requires education or formation to appreciate, a defining characteristic of pop music is that anyone is able to enjoy it. Artistic concepts such as complex musical form and aesthetics are not a concern in the writing of pop songs, the primary objectives being audience enjoyment and commercial success.
LINKhttp://audials.com/en/genres/pop_music.html
Generally it is a wide genre which influences many genres and has the rock and roll approach however it is different to rock ie heavy metal is completely different but associated with the rock genre. The gender its mainly aimed at is girls, boys would likey to listen listen to rock pop but not pop itself. The characterisitcs of pop are funky and energetic therefore the target audience is likely to be younger children to teens which fits their charteristic. Pop is an younger version of music compared to mature Rnb without the jazz and blues and of course the element of black music.
Bhangra
Traditional Bhangra is a fusion of music, singing and the beat of the dhol drum, a single-stringed instrument called the iktar (ektara), the tumbi and the chimta. The accompanying songs are small couplets written in the Punjabi language called bolis. They relate to current issues faced by the singers and (dil the gal) what they truly want to say. In Punjabi folk music, the dhol's smaller cousin, the dholki, was nearly always used to provide the main beat. Nowadays the dhol is used more frequently, with and without the dholki. Additional percussion, including tabla, is less frequently used in bhangra as a solo instrument but is sometimes used to accompany the dhol and dholki. The dholki drum patterns in Bhangra music bear an intimate similarity to the rhythms in Reggae music. This rhythm serves as a common thread which allows for easy commingling between Bhangra and Reggae as demonstrated by such artists as the UK's Apache Indian.[2][3]As many Bhangra lyrics reflect the long and often tumultuous history of the Punjab, knowledge of Punjabi history offers important insights into the meaning of the music. During the last thirty years, Bhangra has enjoyed a surge in popularity worldwide, both in traditional form and as a fusion with genres such as hip-hop, house, and reggae.
LINKhttp://en.wikipedia.org/wiki/Bhangra
to sum this up bhangra is originated from Punjab it is a form of dance also music, it has changed during the years and has now days been influenced of different genres mainly rnb and hip hop. the energy of traditional bhangra is similar to rock as it has alot of energy in the music. It is aimed at both girls and boys as there are now recently more duet singing songs with girls and boys singing in those song, a famous female bhangra duet vocalist Miss Pooja has introduced duet singing to the younger generation. the target age group of this genre is all but it depends on what the lyrics for example, the song is about love it is unlikely a OAP would listen to it, age has not been a big issue in the bhrah industry as people in thier 20's, 30's,40's and even late 50's are famous in the bhangra industry. Bhangra is influenced by both Punjabi culture and is the start of Sikh music. this link shows all these elements of gender and age as well as punjabi culture. http://www.youtube.com/watch?v=9ZO8qsulYTA
Rock
The sound of rock often revolves around the guitar and it uses a strong back beat laid down by a rhythm section of electric bass guitar, drums, and keyboard instruments such as organ, piano, or, since the 1970s, synthesizers. Along with the guitar or keyboards, saxophone and blues-style harmonica are sometimes used as soloing instruments. In its "purest form", it "has three chords, a strong, insistent back beat, and a catchy melody."[1]In the late 1960s and early 1970s, rock music developed different subgenres. When it was blended with folk music it created folk rock, with blues to create blues-rock and with jazz, to create jazz-rock fusion. In the 1970s, rock incorporated influences from soul, funk, and Latin music. Also in the 1970s, rock developed a number of subgenres, such as soft rock, glam rock, heavy metal, hard rock, progressive rock, and punk rock. Rock subgenres that emerged in the 1980s included new wave, hardcore punk and alternative rock. In the 1990s, rock subgenres included grunge, Britpop, indie rock, and nu metal.
LINK http://en.wikipedia.org/wiki/Rock_music
Rock music has energy probably the only genre the way to express feeling especially when wanted to show anger or hyperness. The rock music has kept the expression and sounds fresh and dated. This link demonstrates Indie rock
http://www.youtube.com/watch?v=7rBC1wFTkCk
Bollywood
Bollywood film music is called filmi music (from Hindi, meaning "of films"). Songs from Bollywood movies are generally pre-recorded by professional playback singers, with the actors then lip synching the words to the song on-screen, often while dancing. While most actors, especially today, are excellent dancers, few are also singers. One notable exception was Kishore Kumar, who starred in several major films in the 1950s while also having a stellar career as a playback singer. K. L. Saigal, Suraiyya, and Noor Jehan were also known as both singers and actors. Some actors in the last thirty years have sung one or more songs themselves; for a list, see Singing actors and actresses in Indian cinema.
LINK: http://en.wikipedia.org/wiki/Bollywood
Genreally alot of bollywood music is in films and sometimes it likes to add a western twist (recent movie Blue with kylie minogue singing) or Bhangra twist (recent movie Dan Dana Dan with Manke E). Its gender can be girls or boys, giurls because of the glamour of bollywood or boys because of the film but both genders are aimed at, the age range is all from young to old as most of the soundtrack in a Bollywood film are for all ages even if film is certificated to a certain age group. this vidoe is example as it shows alot of boollywood elements of glits and galmour the filmi element, girls and boys in the film and the aproach of going for a werstern look.http://www.youtube.com/watch?v=5HD9mDSVELQ&feature=related
Urban Desi
urban desi is a new genre of music formed by the fusion of traditional Indian and Western urban music.[2]
LINK: http://en.wikipedia.org/wiki/Desi
This genre has influence of bhangra and bollywood sounds but fused with the western sounds of either hip hop, rnb or club etc. This sort of genre is aimed at girls and boys however unlike other Asian genres the age group of these are for teens of any age to people up to thier late 20's, the difference about this genre compared to most is that its aimed at others who listen to RnB or another genre which has nothing to do with Bhangrah or Bollywood by having fused thoese element of either poeple in the video or instrument.. As you can see in this video all these element are shown and demonstrated.
http://www.youtube.com/watch?v=LjfoSBnGAqw
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